Are Sneakers a Fashion No-No in Paris?

Are American sneakers a fashion don’t in Paris? The Senior Editor of online magazine Paris Eiffel Tower News addresses the issue from a bilateral viewpoint.

I can’t count the number of times travelers who asked me: ‘Should I wear sneakers in Paris?’ and other variations of the same question. American tourists especially are concerned about ‘not fitting in’ with inappropriate shoes.

That attitude is remarkable indeed. Dressing so as not to shock the sensitivity of the locals: how much more considerate can you get? I can only give kudos to all of you who ever asked the question or thought about it!

Paris, French fashion, sneakers

Paris-bound tourists are often of the opinion that French women are die-hard fashion victims. This claim is definitely exaggerated, though access to stylish clothing is heavily facilitated in Paris where women magazines such as ‘Elle’ and ‘Figaro Madame’ dictate what’s fashionable and what’s not.

In my humble opinion, perennial tastes look very much alike in Paris and New York City. Globalization tends to homogenize fashion, making work-a-day wear similar in large cities.

No matter, the sneaker concern remains valid. Sneakers are now such a commodity in the US, how is it in Paris?

The generally accepted business dress code in France usually bars sneakers from entering the corporate environment, except for low-level positions. Thus the Parisian woman wears good-looking city shoes to go to work, unless the business which employs her cultivates a sporty image in which sneakers find a natural home.

Yet sneakers have become design icons in their own right. Adidas, Puma and Nike each have their own Parisian stores, and crank out more models a convincing fashion-victim could easily shake credit cards at. Adidas recently teamed with iconic fashion designer Yohji Yamamoto to create Y-3, a new line of dress-up sneakers. Stella McCartney also has her own Adidas line.

What major difference in shoe-attitude could we identify between American and French she-consumers? The latter will wear sneakers as design items, not as workaday shoes. Sneakers won’t be bought for comfort, but will find an easy way into a tight purse when they compliment dress-down pants and make their owner look good. The She-Parisian loves sneakers which make her feet look thin, small, and classy.

A mere glance at the types of sneakers most commonly seen on women’s feet in Paris is telling: you won’t see any wide, cushy, comfy-looking, plain vanilla sneakers. You will see small, thin-looking, flat-sole, designer sneakers.

For the same reasons, a pair of Stephane Kelian or Robert Clergerie shoes will almost always be favored over a pair of good-looking Pumas. Shoes are a fashion statement, and the more understated it is, the better.

That’s another major difference between French and American women. Understatement is a cardinal rule in French fashion. Anything that is too visible is considered garish. This is why the little black dress is such a fashion icon, and why Audrey Hepburn will always be remembered as The Quintessential Fashionable American Woman.

Tourists and sneakers

Does all this mean you can’t wear sneakers when you travel to Paris? Of course not!

First of all, sneakers can be comfortable walking shoes. And walk you will, in Paris. The very best way to discover the city is to walk along its streets. Wearing shoes in which you feel comfortable walking 10 miles a day at a leisurely pace is a majorly important decision for the general mood of your stay in the French capital.

Do not back off from wearing sneakers if these are your best walking shoes. And if you have even better walking shoes, pack them, even if they make you look like you are on a trekking trip!

Frankly, you should not ask yourself this question. Who cares about how you look in the street? Don’t be self-conscious, just be comfortable in your shoes. You are a visitor, these are your vacations, this is your very own time! Jeans and sneakers are international. People won’t be offended by your looks. Unless you dress in pink tops and electric blue pants, with golden sneakers and Jackie-O shades, nobody around will have any second thoughts about your attire.

And if they ever notice your jeans, LL Bean trekking shoes, and Patagonia jacket, well, push come to shove, they might think you’re American. And so what? In all likelihood they will appreciate your visiting Paris.

Dining out in sneakers

Does it mean you can wear sneakers everywhere, on any and every occasion? Not so.

For instance, can you have dinner in a restaurant shoed with your brand-new white sneakers?

For the sake of it, let’s imagine you are strolling along in your Levi’s jeans and Lands End boots. It’s now dinner time, you are hungry, and scanning the landscape looking for a promising restaurant. There is it! The menu displayed outside is appetizing, prices are within your comfort zone, the place is not so crowded… Ah, but guests are dressed smartly. Will they let you in? Will you fit in?

I have yet to see a door sign indicating ‘No Sneakers Allowed’ in Paris. Some high-brow places may expertly leave you at bay: “Do you have a reservation? Sorry, we are full tonight”. But beside those rare snobbish places, no restaurant will refuse to seat you because you wear casual sneakers.

Therefore the right question is not ‘Will I be allowed in?’, but ‘Will I feel comfortable entering a dressy place in sneakers?’ I venture that you probably would not. And the problem is that being self-conscious is a surefire way to kill your meal. Your attention should be in your plate and on your food, not on your shoes and garb.

My practical rule is ‘Dress according to the lieu’. If you intend to dine out at expensive, dressy restaurants when you are in Paris, just bring your Pradas. Better yet: pay a visit to Stephane Kelian’s and Robert Clergerie’s boutiques in Paris, and buy yourself gorgeous-looking footwear by these Parisian designers.

Other places and sneakers

There are other places where sneakers just won’t cut it.

The Opera House is definitely one of them. But who would be so foolish as not to dress up for opera night? The sneaker point is moot.

What about a cabaret? I would say it is much better to dress up when you have dinner at a cabaret like ‘Moulin Rouge’, ‘Lido’, and ‘Paradis Latin’. Though only the stage is well lit in these places, the fact is people around you will usually be dressed up. You will feel much more comfortable in some more formal wear.

How about the boats on the Seine? If you are boarding a boat for a dinner cruise, don’t wear sneakers. This is a romantic experience, you will want to make the most of it. An evening dress is ‘de rigueur’. On the other hand, if you simply want to cruise up and down the stream, sneakers are fine.

Museums? Forget style, wear very comfortable shoes. Nobody will look at your shoes, art is on the walls. But walking down the Louvre galleries is a tiring experience: so much too see, so many galleries, so slow the pace. The good doctor’s advice: go with cushion and comfort.

Art gallery ‘vernissages’? Style is your cue. Art galleries are small, vernissage evenings are short. Evening dress, black preferably, nothing flashy, and good-looking design shoes. No sneakers.

Wrapping up

Dress for the place you go to. If you are unsure about the dress code, you may call in advance to get appraised of it. Pack a dressy pair of shoes, or buy one when you are in Paris. Bring a discreet, understated evening dress.

But don’t back away from sneakers for other not-so-formal occasions. Wear them shamelessly in the street. You will blend just fine if you harbor a pair of jeans and a pair of sneakers. Nike is an American brand, and it is very popular in France. Levi’s, Diesel, and Calvin Klein are American brands, and they rule the French jeans scene too. In fact, I can’t quite think of any domain in France where American culture did not leave a mark — except maybe cuisine.

So be comfortable in your sneakers, and enjoy the view.

***About the Author***

Sneakers Rule the Fashion World

From the fifties black high tops to Air Jordan’s to today’s bold and ambitious designs, sneakers have been a part of the fashion world for longer than you might think. Today’s fashion sneakers bear little resemblance to their early predecessors but their popularity remains undiminished.

The first rubber soled shoes, not yet known as sneakers, made their appearance in the 1800’s. By the 1890’s Goodyear, just a rubber shoe company at the time, began making rubber and canvas shoes. The shoes went by a variety of names until they settled on Keds. It was actually Keds, once they became mass produced in 1917 that became known as sneakers. The moniker was bestowed by Henry Nelson McKinney, an advertising agent for N.W. Ayer & Son who noted that the shoes were quiet, making not a sound no matter what surface they came in contact with.

Keds that were among the first sneakers to actually be chosen for fashion reasons. Back in the 1980s and 1990s, Keds were often worn with socks and leg warmers and became part of many cheerleading ensembles. As the popularity of Keds increased, other shoe manufacturers jumped on the band wagon. As far back as the 1960s, Pro Keds used for professional sports were popular with athletes. Today, the vintage fashion movement has made them popular again.

Today, Keds and many other manufacturers focus on individual style. Pairing clothing with fashion sneakers creates a total package for the person who wants to be appreciated for his or her style. Canvas tops, wedges and even personalized shoes can make so much more a fashion statement than the sneakers of years gone by.

Converse, Adidas and Nike all have had their moment in sun as fashion icons in the world of sneakers. As shoe manufacturers began to see the power their products had, they strove to create ever-changing designs, styles and looks that would appeal to broader consumer base. Now there is something available for every individual regardless of their age, tastes and budget constraints.

And sneakers aren’t just for wearing with your jeans anymore. If you think I’m kidding, perhaps you haven’t tuned in to music over the last few years. More than a few songs have been written about sneakers or at least feature them prominently. The popularity of wearing sneakers with everything has such appeal; the idea has even been immortalized in the popular song “La La Land Machine” by Demi Lovato. While she croons about wearing her Converse with her dresses, any sneakers in any color will do just as well.